Who we serve/Corporates/FMCG & Retail

You fight for basis points on the shelf. Some are on your flights.

Large, distributed sales and distribution teams making constant market visits, with seasonal spikes on top. In a thin-margin business, the unclaimed GST across all those trips isn't a rounding error, it's margin, left on the table.

Distributed field forcesales & distribution, nationwide
High-frequency tripsmarkets, stores, distributors
Seasonal spikesfestive and launch waves
Your travel reality

Why FMCG loses travel GST.

Frequency, surges, and a margin structure that turns small leaks into meaningful ones.

01

Frequency beats size

Individual trips are short and cheap; there are just enormously many of them. The GST per ticket is trivial, the GST per year, across the whole field force, is not.

02

Spikes break the process

Festive pushes and launches double travel overnight. Whatever manual invoice-tracking existed doesn't survive the surge, and the surge is exactly when the spend is highest.

03

Margins amplify the loss

At FMCG margins, recovered GST doesn't just reduce a cost line. It behaves like new margin, the equivalent of meaningful extra sales, without selling one more unit.

The shape of the recovery

Watch trips become margin.

One quarter of field-force travel, reconciled trip by trip. On the left, the odometer. On the right, what it quietly builds.

Field-force quarter · reconciled live Reconciling…
0
trips reconciled this quarter

Market visits, store checks, distributor reviews, each too small to chase alone, each carrying its sliver of claimable GST.

Recovered, behaves like margin₹0

At typical category margins, that's the profit on roughly 0 of incremental salesearned without shipping a single extra case.

No lever this clean exists elsewhere in the P&Lno price increase, no volume push, no trade spend.
Illustrative quarter, shown to explain the pattern, not client data.
How TraCarta fits

Frequency is our home ground.

In a business that fights for basis points on shelf, a 8% tax on every flight is not a rounding error.

Suggested planMax or Max+distributed, high-frequency travel needs full-population coverage.
  • Built for high frequency. Ten thousand small invoices are the same work as a hundred large ones to the engine, every trip in the field force's year gets matched.
  • Surge-indifferent. Festive quarter or quiet one, the reconciliation runs identically. Spikes stop costing you the paper trail.
  • Recovered margin. Credit found and claimed drops straight through to the bottom line, the cheapest margin you'll add this year.

Roughly 8% GST rides on every domestic ticket your field force books. Across a distributed team and a festive calendar, that's a margin programmecurrently running unclaimed.

Add margin without adding volume.

Book a free reconciliation review, one field-force quarter shows you the number.