TraCarta India Private Limited (“TraCarta”, “we”, “our”, or “us”) values your privacy and is committed to being transparent about the technologies we use.

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This Cookie Policy explains how and why cookies, web beacons, pixels, clear GIFs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) may be stored on and accessed from your device when you visit or use any website or application that links to this Policy (collectively, the “Sites”).

 

This Cookie Policy should be read together with our Privacy Policy
 

1.    What Are Cookies and Other Tracking Technologies?

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A cookie is a small text file that is stored on and accessed from your device when you visit a website, to the extent you consent. Other tracking technologies function similarly by placing small data files on your device or monitoring your website activity to enable us to collect information about how you interact with our Sites.

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This helps us recognize your device from others, improve your user experience, and deliver personalized services.
 

For more information about cookies, you can visit:

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www.allaboutcookies.org

www.youronlinechoices.eu

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2.    How We Use Cookies and Other Tracking Technologies

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We use Cookies and Other Tracking Technologies for the following purposes:

•    To recognize you when you visit our Sites and remember your preferences.

•    To analyze how our Sites are used and measure performance.

•    To enhance security, prevent fraud, and ensure proper functioning.

•    To process your requests and manage your interactions with us.

•    To improve the overall content, functionality, and user experience of our Sites.

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We may also engage third-party service providers to help us analyze usage data and optimize our website and communications. These service providers may use persistent cookies to track aggregated statistical information about visitors’ interactions with our Sites.

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3.    Types of Cookies We Use
 

•    Strictly Necessary Cookies: These cookies are essential for the operation of our website. They enable you to navigate
     the site and use its core features, such as accessing secure areas and managing your account. Disabling these cookies
     may prevent certain parts of the website from functioning properly.

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•    Performance Cookies: These cookies collect anonymous information about how visitors use our website — for
     example, which pages are visited most often or if users encounter any errors. The information collected helps us
     improve the performance and usability of our Sites.

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•    Functional Cookies: These cookies allow our website to remember your preferences, such as language selection,
     region, or login details, to provide a more personalized experience.

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•    Analytics Cookies: These cookies are used to understand and analyze how users interact with our Sites, including the
     number of visitors, the pages visited, and traffic sources. We may use tools such as Google Analytics for this purpose.

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•    Advertising or Targeting Cookies: These cookies track your browsing activity across websites to help deliver relevant
     advertisements or promotional content based on your interests. They also help measure the effectiveness of our
     marketing campaigns.

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4.    First-Party and Third-Party Cookies

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•    First-Party Cookies: These are set by TraCarta and used for purposes such as remembering your preferences or login       details.

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•    Third-Party Cookies: These are set by other companies or organizations that provide analytics, advertising, or email
     communication services on our behalf.

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For instance, we may work with third parties to track whether our emails have been opened or links have been clicked. These third parties may also place cookies on your device for performance measurement and optimization purposes.

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Please refer to their respective privacy policies for more information on how they handle your data.

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5.    Managing Your Cookie Preferences

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You can control or delete cookies by adjusting your browser settings. Most browsers automatically accept cookies, but you can modify your settings to refuse or delete them. Please note that blocking certain cookies may affect your ability to use some features of our Sites.

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You can learn more about managing cookies at: https://www.allaboutcookies.org/manage-cookies/

To opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout

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6.    Data Retention

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The data collected through Cookies and Other Tracking Technologies will be retained only for as long as necessary to fulfill the purposes outlined above. In any event, such information will not be kept for more than one (1) year, unless required by law or for legitimate business purposes.

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7.    Changes to This Cookie Policy

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We may update this Cookie Policy periodically to reflect changes in our practices, technologies, or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy regularly to stay informed.

 

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